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Business Administration: B.A.

Do you dream of pitching ideas, closing deals, solving problems or managing people? Then a career in the business world may be your perfect fit. Ouachita’s business administration major is designed to prepare you for successful management and leadership roles. You will receive a dynamic business education in one or more emphasis areas that interest you – entrepreneurship, management, marketing and sport management – with direct access to business leaders and expert faculty as mentors and access points. As one of just a handful of undergraduate-only business schools in the world with the elite AACSB accreditation, the Hickingbotham School not only teach students to do well but also to do good, using their business sense to make a difference in the world.

Small business owner

Business consultant

Market research analyst

Human resources specialist

Sales manager

Real estate

Event planner

Business Communications

Business Ethics

Corporate Financial Management

Global Business

Management Information Systems

Organizational Behavior & Management

Principles of Accounting

Principles of Marketing

This flexible degree program allows you to choose an emphasis to suit your interests and the needs of your future career path:

  • Entrepreneurship
  • Management
  • Marketing
  • Sport Management

View the detailed degree requirements PDF to see all courses included in the program.

Learn more about the Hickingbotham School of Business.




Years National Qualifier for Enactus Entrepreneurship Student Organization



Only AACSB-accredited private school in Arkansas



Emphases to Support Your Career Goals



Undergraduate Business Plan at 2020 Governor’s Cup

4 Emphases:

choose your path

Working in collaboration with professors and professionals, students infuse business skills with creativity to imagine and create new opportunities for existing businesses or the creation of new ventures. From ideation to financing to implementation, students in the entrepreneurship emphasis (12 hours) learn the nuts and bolts and gain real world opportunities, such as through the OBU Business Plan Competition, to put their ideas into practice.

A strong addition to your broad business administration major, the management emphasis (9 hours) will take you deeper into the role of small businesses, the process of creating and managing new business ventures and how to manage your primary resource – people – to achieve business goals.

The marketing emphasis (9 hours) is designed to prepare you for leadership roles in marketing, which can include sales, advertising and public relations. You will learn how to observe consumer behavior, gain an understanding of distribution channels and marketing channels and study the roles of advertising and brand reputation.

This emphasis (12 hours) is a collaborative effort between Ouachita’s Hickingbotham School of Business and Department of Kinesiology. The emphasis offers courses such as Big Data/Data Mining, Physical Education and Recreation, Program Design and Management and more. Upon completion of the program, you also will have the opportunity to experience an optional hands-on internship within the sport management field.

In their words

hear from a faculty member & student

"Ouachita’s Business Administration degree prepared me for the unique challenges of being an NFL Agent. The Hickingbotham School of Business not only prepared me to solve complex business problems but also prepared me to be successful in one of the top sports management MBA programs in the country. Most importantly, Ouachita’s faculty and staff took the time to invest in me as a person and support me as a student-athlete. My business degree has allowed me to pursue my purpose with passion, persistence and professionalism."

Matt HeadshotMatt Mainiero
2015 business administration and marketing/sport management graduate, works as an NFL agent and vice president of football operations at Team Sports Agency

Business professor


Our professors have valuable real-world experience in the subjects they teach paired with the theoretical know-how gained through further education. All of our faculty keep their knowledge and skills relevant through continuing education as part of the Hickingbotham School’s elite AACSB accreditation, an accreditation held by only nine private, undergraduate-only schools in the world.

Business trip


Through the Four Year Experience (FYE) in the Hickingbotham School, all business students take part in annual, all-expenses-paid trips to nearby metropolitan areas with fellow business students. You will have the opportunity to participate in private tours and view the inner workings of some of America’s top businesses and accounting firms, as well as the Federal Reserve.

Business speaker


Business administration students have opportunities to hear from guest speakers routinely in class each month as well as in the Hickingbotham School’s “First Friday” speaker series. Speakers from a variety of business settings share their experiences and offer advice for students seeking careers in their industries. They also make excellent networking contacts as you seek to enter the business field.



to make a difference.

As a student in the Hickingbotham School of Business, you can put your talents and ingenuity to work in order to improve the world. Have an idea for your own business? Make a proposal and compete in the annual OBU Business Competition, a launch pad that has taken numerous Ouachita business students to the statewide Governor’s Cup Business Competition. Want to make an impact around the world through business endeavors? Join ENACTUS, Ouachita’s chapter of the international nonprofit organization, where you can sell Ouachita’s Dr. Jack’s coffee, which uses a portion of proceeds to support children in need in a Guatemalan village. There are many, many more opportunities in Ouachita’s School of Business … and some yet to be discovered.

Hickingbotham School of Business

Inspired by the innovative, entrepreneurial spirit of Frank D. Hickingbotham, founder of TCBY and member of the Arkansas Business Hall of Fame, Ouachita’s Hickingbotham School of Business offers a unique experience. Learn to do well and to do good from expert faculty who invest personally in your academic and career success, and grow under the mentorship of business leaders who provide direct access to extensive professional networks. Discover numerous internship and job opportunities fostered by the personal attention that sets our business school apart.


Learn More


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